Triumph
triumph
Brand Kit

triumph.tech / brand

Triumph Brand Kit

This repository is the single source of truth for Triumph Tech's brand assets, colors, typography, and voice. It is designed to be consumed by AI agents and automation tools to produce consistently branded work.

Agent Instructions

Start with brand-kit.json — it contains all structured brand data in a single machine-readable file. For tone, logo usage, and writing rules, read brand-guidelines.md. All asset paths in the JSON are relative to the repo root. When producing branded output, use Invictus Blue (#0A2540) as the primary color, Goldman Sans as the sole typeface, and follow the voice summary in the voice object. The logo files are SVGs in logos/ — prefer the combination mark in most contexts.

Repository

Key Files

brand-kit.json

Brand Kit

Machine-readable brand data. Contains colors, typography, logo paths, mascot info, voice summary, and brand element specs. Start here.

Primary Reference
brand-guidelines.md

Brand Guidelines

Human and agent-readable guidelines covering tone of voice, logo usage rules, approved backgrounds, clearspace, taglines, and image wash technique.

Voice + Usage
logos/

Logo Files

SVG files for the combination mark (icon + wordmark), logo mark (icon only), wordmark, and Digital Revival. Each available in light and dark variants.

Assets
fonts/

Goldman Sans

Self-hosted Goldman Sans font files in all weights: Thin (100), Light (300), Regular (400), Medium (500), Bold (700), Black (900). Regular is the default.

Typography
mascot/magnus/

Magnus

Assets for Magnus, Triumph's mascot character. Primarily used to represent the Magnus VS Code plugin.

Assets
assets/embellishments/

Embellishments

Decorative brand elements including engineering blueprint-style drawings and Roman architectural motifs for use in graphic applications.

Assets
guidelines/

Official Guidelines PDF

The full Triumph Tech brand guidelines document. Reference for visual design decisions not covered by the JSON or markdown files.

Reference

brand-kit.json

JSON Schema

Key Description
brand Company name, tagline ("Diligent Innovation"), website URL, and brand initiatives including Digital Revival.
colors.primary Invictus Blue (#0A2540) — main brand color. Includes RGB, CMYK, text_on value, and 3 tonal variations.
colors.secondary Electric Blue (#4BA9DF) — accents and highlights. Includes RGB, CMYK, text_on value, and 3 tonal variations.
colors.accent Twilight Blue (#5D758B) — backgrounds and UI elements. Includes RGB, CMYK, text_on value, and 3 tonal variations.
colors.grayscale 8-step grayscale scale from #FFFFFF to #1A1A1A.
colors.semantic Success, warning, error, and info colors. To be defined.
typography.primary Goldman Sans — sole authorized typeface. Lists all font weights with self-hosted file paths. Default weight: 400.
logos Paths for combination_mark, logo_mark, wordmark, and digital_revival logos in light and dark variants. Includes clearspace rule and approved backgrounds.
mascot Magnus — name, description, and asset file paths.
voice Brand voice summary, tone descriptors, words to avoid, and example phrases.
usage Dos and don'ts for brand application.
brand_elements.image_wash Layer specs for the Invictus Blue image treatment: desaturate image to 0%, set opacity to 15% with Luminosity blend, place Invictus Blue beneath.

Colors

Brand Colors

All color values, tones, and text-on recommendations are available in brand-kit.json under the colors key.

Invictus Blue #0A2540
Invictus Blue 2 #0E3258
Invictus Blue 3 #164371
Invictus Blue 4 #245B96
Electric Blue #4BA9DF
Electric Blue 2 #3097D2
Electric Blue 3 #51BAF6
Electric Blue 4 #85D3FF
Twilight Blue #5D758B
Twilight Blue 2 #425466
Twilight Blue 3 #97A9BA